We process personal data (hereinafter mostly referred to as “data”) only to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.
According to Article 4(1) of Regulation (EU) 2016/679, the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or linking, restriction, erasure or destruction.
With the following privacy policy, we inform you in particular about the type, scope, purpose, duration, and legal basis of the processing of personal data, insofar as we decide on the purposes and means of processing, either alone or jointly with others. Furthermore, we inform you below about the third-party components we use for optimization purposes and to improve the quality of use, insofar as third parties process data under their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the responsible party
II. Rights of users and data subjects
III. Information on data processing
DJ SOUND AUSTRIA CEO: FELIX TEICHMANN
With regard to the data processing described in more detail below, users and data subjects have the right
Furthermore, the provider is obligated to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing pursuant to Articles 16, 17 (1), and 18 GDPR. However, this obligation shall not apply if such notification is impossible or involves disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.
Likewise, according to Art. 21 GDPR, users and data subjects have the right to object to the future processing of their data, provided that the data is processed by the provider in accordance with Art. 6 (1) (f) GDPR. In particular, an objection to data processing for direct marketing purposes is permissible.
Your data processed when you use our website will be deleted or blocked as soon as the purpose of storage no longer applies, there are no legal retention obligations that prevent the deletion of the data and no other information is given below regarding individual processing procedures.
For technical reasons, particularly to ensure a secure and stable website, data is transmitted through your internet browser to us or our web space provider. These so-called server log files collect, among other things, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of each access, and the IP address of the internet connection from which you accessed our website.
The data collected in this way will be stored temporarily, but not together with other data about you.
This storage is based on Art. 6 (1) (f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted after seven days at the latest, unless further retention is required for evidentiary purposes. Otherwise, the data will be exempt from deletion in whole or in part until the incident has been finally resolved.
We use cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your device by the internet browser you use. These cookies process certain information about you on an individual basis, such as your browser or location data or your IP address.
This processing makes our website more user-friendly, effective and secure, as it enables, for example, the display of our website in different languages or the provision of a shopping cart function.
The legal basis for this processing is Art. 6 (1) (b) GDPR, provided that these cookies process data for the purpose of initiating or executing a contract.
If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. The legal basis in this case is Art. 6 (1) (f) GDPR.
When you close your internet browser, these session cookies are deleted.
Our website may also use cookies from partner companies with whom we work for the purposes of advertising, analysis or the functionality of our website.
For details, in particular regarding the purposes and legal basis for processing such third-party cookies, please see the information below.
You can prevent or restrict the installation of cookies by adjusting the settings in your Internet browser. You can also delete cookies that have already been saved at any time. The steps and measures required to do this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, you cannot prevent the processing of cookies via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required to do this also depend on the specific Flash player you are using. If you have any questions, please use the help function or documentation of your Flash player or contact the manufacturer or user support.
However, if you prevent or restrict the installation of cookies, this may result in not all functions of our website being fully usable.
The data you submit to use our products and/or services will be processed by us for the purpose of contract execution and is necessary for this purpose. Conclusion and contract execution are not possible without providing your data.
The legal basis for the processing is Art. 6 (1) (b) GDPR.
We will delete the data once the contract has been fully processed, but we must observe the retention periods required by tax and commercial law.
As part of the contract processing, we will pass on your data to the transport company commissioned with the delivery of the goods or to the financial service provider, insofar as the transfer is necessary for the delivery of the goods or for payment purposes.
The legal basis for the transfer of data is then Art. 6 (1) (b) GDPR.
If you create a customer account with us via our website, we will collect and store the data you entered during registration (e.g., your name, address, or email address) exclusively for pre-contractual services, for contract fulfillment, or for customer care purposes (e.g., to provide you with an overview of your previous orders with us or to offer you the so-called wish list function). At the same time, we will store your IP address and the date and time of your registration. This data will not be shared with third parties.
As part of the registration process, your consent to this processing will be obtained and reference will be made to this privacy policy. The data we collect will be used exclusively to provide the customer account.
If you consent to this processing, Art. 6 (1) (a) GDPR is the legal basis for the processing.
If the opening of the customer account also serves pre-contractual measures or the fulfilment of the contract, the legal basis for this processing is also Art. 6 (1) (b) GDPR.
You may revoke your consent to open and maintain your customer account at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation.
The data collected in this way will be deleted as soon as processing is no longer necessary. However, we must observe retention periods under tax and commercial law.
If we offer you the general option of payment by invoice as part of our product or service offerings and you choose to do so, we reserve the right to obtain a credit report from a credit agency (such as Creditreform, Schufa, Bürgel, or infoscore) based on mathematical and statistical procedures. For this purpose, your data, insofar as it is relevant to the contract, such as your name and address, will be forwarded to the credit agency. We use the resulting information on the statistical probability of a payment default to decide whether to offer you payment by invoice.
The legal basis for this processing is our legitimate interest in the reliability of the claim in accordance with Art. 6 (1) (f) GDPR.
If you sign up for our free newsletter, the data you provide, i.e., your email address and—optionally—your name and address, will be transmitted to us. At the same time, we store the IP address of the internet connection from which you access our website, as well as the date and time of your registration. As part of the registration process, we will obtain your consent to send you the newsletter, describe its content in detail, and refer you to this privacy policy. We use the data collected exclusively for sending the newsletter—it will therefore not be shared with third parties.
The legal basis for this is Art. 6 (1) (a) GDPR.
You can revoke your consent to receive the newsletter at any time with future effect, in accordance with Art. 7 (3) GDPR. To do so, simply notify us of your revocation or click the unsubscribe link included in each newsletter.
If you contact us via contact form or email, the data you provide will be used to process your inquiry. Providing this data is necessary to process and respond to your inquiry – without it, we cannot respond to your inquiry or can only respond to a limited extent.
The legal basis for this processing is Art. 6 (1) (b) GDPR.
Your data will be deleted once your inquiry has been conclusively answered and there are no legal retention obligations that prevent deletion, such as in the case of any subsequent contract processing.
We offer you the opportunity to publish questions, answers, opinions, or reviews, hereinafter referred to as “contributions,” on our website. If you take advantage of this offer, we will process and publish your contribution, the date and time of submission, and any pseudonym you may use.
The legal basis for this is Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation.
In addition, we also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further action if your post infringes on the rights of third parties and/or is otherwise unlawful.
The legal basis in this case is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the necessary legal defense.
If you publish articles on our website, we also offer you the opportunity to subscribe to any subsequent articles published by third parties. In order to inform you about these subsequent articles by email, we process your email address.
The legal basis for this is Art. 6 (1) (a) GDPR. You can revoke your consent to this subscription at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation or click the unsubscribe link contained in the respective email.
We maintain an online presence on Twitter to present our company and our services and to communicate with customers and interested parties. Twitter is a service of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
In this respect, we point out that it is possible that user data may be processed outside the European Union, particularly in the USA. This may increase the risks for users, for example, by making subsequent access to user data more difficult. We also have no access to this user data. Access to this data is solely with Twitter. Twitter Inc. is certified under the Privacy Shield and is therefore committed to complying with European data protection standards.
https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active
Twitter’s privacy policy can be found at
https://twitter.com/de/privacy
We maintain an online presence on YouTube to present our company and our services and to communicate with customers and interested parties. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.
In this respect, we point out that it is possible that user data may be processed outside the European Union, particularly in the USA. This may increase the risks for users, for example, by making subsequent access to user data more difficult. We also have no access to this user data. Access is available exclusively to YouTube. Google LLC is certified under the Privacy Shield and is therefore committed to complying with European data protection standards.
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
You can find YouTube’s privacy policy at
https://policies.google.com/privacy
To promote our products and services and to communicate with interested parties or customers, we maintain a company presence on the Facebook platform.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Facebook’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated our joint controllership in an agreement regarding our respective obligations under the GDPR. This agreement, from which our mutual obligations arise, can be accessed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting processing of personal data, as described below, is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, communication, sale, and promotion of our products and services.
The legal basis may also be the user’s consent to the platform operator pursuant to Art. 6 (1) (a) GDPR. According to Art. 7 (3) GDPR, the user may revoke this consent at any time with effect for the future by notifying the platform operator.
When you visit our website on the Facebook platform, Facebook Ireland Ltd., the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).
This user data is used to collect statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes, as well as to create user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to advertise to users both within and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of the visit, Facebook Ireland Ltd. can also link the data to the respective user account.
If a user contacts us via Facebook, the personal data entered on this occasion will be used to process the request. The user’s data will be deleted by us once the user’s request has been conclusively answered and there are no statutory retention periods, such as those required for subsequent contract processing.
Facebook Ireland Ltd. may also set cookies to process the data.
If the user does not agree to this processing, they have the option of preventing the installation of cookies by configuring their browser accordingly. Already stored cookies can also be deleted at any time. The settings for this depend on the respective browser. Flash cookies cannot be prevented via the browser settings, but rather by configuring the Flash Player accordingly. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully available.
Further information on the processing activities, their prevention and the deletion of data processed by Facebook can be found in Facebook’s data policy:
https://www.facebook.com/privacy/explanation
It cannot be ruled out that processing by Facebook Ireland Ltd. may also be carried out by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares that it complies with EU data protection regulations when processing data in the USA.
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
To promote our products and services and to communicate with interested parties or customers, we maintain a company presence on the Instagram platform.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Instagram’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated our joint controllership in an agreement regarding our respective obligations under the GDPR. This agreement, from which our mutual obligations arise, can be accessed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting processing of personal data, as described below, is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, communication, sale, and promotion of our products and services.
The legal basis may also be the user’s consent to the platform operator pursuant to Art. 6 (1) (a) GDPR. According to Art. 7 (3) GDPR, the user may revoke this consent at any time with effect for the future by notifying the platform operator.
When you visit our online presence on the Instagram platform, Facebook Ireland Ltd., as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).
This user data is used to collect statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes, as well as to create user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to advertise to users both within and outside of Instagram based on their interests. If the user is logged into their Instagram account at the time of the visit, Facebook Ireland Ltd. can also link the data to the respective user account.
If the user contacts us via Instagram, the personal data entered on this occasion will be used to process the request. The user’s data will be deleted by us provided the user’s request has been conclusively answered and there are no statutory retention periods, such as those required for subsequent contract processing.
Facebook Ireland Ltd. may also set cookies to process the data.
If the user does not agree to this processing, they have the option of preventing the installation of cookies by configuring their browser accordingly. Already stored cookies can also be deleted at any time. The settings for this depend on the respective browser. Flash cookies cannot be prevented via the browser settings, but rather by configuring the Flash Player accordingly. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully available.
Further information on the processing activities, their prevention and the deletion of data processed by Instagram can be found in Instagram’s data policy:
https://help.instagram.com/519522125107875
It cannot be ruled out that processing by Facebook Ireland Ltd. may also be carried out by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares that it complies with EU data protection regulations when processing data in the USA.
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
We also promote our presence on the social networks listed below on our website. The integration is achieved via a linked graphic of the respective network. Using this linked graphic prevents a connection to the respective social network’s server from being automatically established when accessing a website that has a social media advertisement in order to display a graphic from the respective network itself. Only by clicking on the corresponding graphic will the user be redirected to the respective social network’s service.
After the user is redirected, information about the user is collected by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.
This primarily includes data such as IP address, date, time, and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the collected information from the specific user visit to the user’s personal account. If the user interacts via a “Share” button on the respective network, this information may be stored in the user’s personal user account and possibly published. If the user wishes to prevent the collected information from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are integrated into our site via links:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy Policy: https://www.facebook.com/policy.php
EU-US Privacy Shield Certification: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.
Privacy Policy: https://policy.pinterest.com/de/privacy-policy
EU-US Privacy Shield certification
https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
Privacy Policy: https://policies.google.com/privacy
EU-US Privacy Shield Certification: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Our website uses plug-ins from the social network Facebook. Facebook is an internet service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter referred to as “Facebook.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Facebook guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in improving the quality of our website.
Further information about the possible plug-ins and their respective functions can be found on Facebook at
https://developers.facebook.com/docs/plugins
ready for you.
If the plug-in is stored on one of the pages of our website you visit, your internet browser downloads a representation of the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.
If you are logged into Facebook while visiting one of our websites containing the plug-in, the information collected by the plug-in regarding your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. For example, if you use the Facebook “Like” button, this information will be stored in your Facebook user account and possibly published via the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your internet browser to prevent the Facebook plug-in from loading.
Further information about the collection and use of data as well as your rights and protection options in this regard can be found on Facebook’s
https://www.facebook.com/policy.php
available data protection information.
We use the plug-in of the social network Google+ (“Google Plus”) on our website. Google+ is an internet service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in improving the quality of our website.
Further information about the possible plug-ins and their respective functions can be found at
https://developers.google.com/+/web
ready for you.
If the plug-in is stored on one of the pages of our website you visit, your browser will download a representation of the plug-in from Google’s servers in the USA. For technical reasons, Google must process your IP address. In addition, the date and time of your visit to our website will also be recorded.
If you are logged in to Google while visiting one of our websites containing the plug-in, the information collected by the plug-in regarding your specific visit will be recognized by Google. Google may assign the information collected in this way to your personal user account there. For example, if you use the Google “Share” button, this information will be stored in your Google user account and possibly published via the Google platform. If you wish to prevent this, you must either log out of Google before visiting our website or make the appropriate settings in your Google user account.
Further information about the collection and use of data as well as your rights and protection options in this regard can be found on Google’s
https://policies.google.com/privacy
available data protection information.
We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
The Google Analytics service is used to analyze user behavior on our website. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
Usage and user-related information, such as IP address, location, time, or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. This function shortens the IP address within the EU or EEA.
The data collected in this way is then used by Google to provide us with an evaluation of visits to our website and the user activities there. This data may also be used to provide other services related to the use of our website and the use of the internet.
Google states that it will not associate your IP address with any other data. Furthermore, Google maintains
https://www.google.com/intl/de/policies/privacy/partners
We provide you with further information on data protection, including options for preventing the use of your data.
Google also offers
https://tools.google.com/dlpage/gaoptout?hl=de
a so-called deactivation add-on along with further information. This add-on can be installed with common internet browsers and offers you further control over the data Google collects when you visit our website. The add-on tells the Google Analytics JavaScript (ga.js) that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Whether and which other web analysis services we use can also be found in this privacy policy.
We use etracker on our website. This is a web analysis service provided by etracker GmbH, Erste Brunnenstr. 1, 20459 Hamburg, hereinafter referred to as “etracker.”
We use etracker to analyze the usage behavior of our website. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
To analyze user behavior, etracker stores cookies on your device via your internet browser, creating a pseudonymous user profile. However, the data processed in this way will not be used to personally identify you without your express consent. Nor will this data be merged with other personal data.
If you do not agree to this processing, you have the option of preventing cookies from being stored by adjusting your browser settings. Further information can be found above under “Cookies.”
In addition, you have the option of stopping the analysis of your user behavior by means of a so-called opt-out. By confirming the link
http://www.etracker.de/privacy?et=V23Jbb
A cookie will be stored on your device via your internet browser, preventing further analysis. Please note, however, that you will need to click the above link again if you delete the cookies stored on your device.
We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as “Hotjar.”
We use Hotjar to analyze the usage behavior of our website. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
Through Hotjar, we can log and evaluate your usage behavior on our website, such as your mouse movements or mouse clicks. Your visit to our website is anonymized. In addition, Hotjar evaluates information about your operating system, your internet browser, incoming or outgoing references (“links”), the geographical origin, and the type and triggering of the device you use, and processes it for statistical purposes. Hotjar can also obtain direct feedback from you. In addition, Hotjar offers
https://www.hotjar.com/privacy
further data protection information.
In addition, you have the option of stopping the analysis of your user behavior by means of a so-called opt-out. By confirming the link
https://www.hotjar.com/opt-out
A cookie will be stored on your device via your internet browser, preventing further analysis. Please note, however, that you will need to click the above link again if you delete the cookies stored on your device.
We use Criteo on our website for analysis and to display personalized advertising. Criteo is a service provided by Criteo SA, 32 Rue Blanche, 75009 Paris, hereinafter referred to as “Criteo.”
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
Information about your visit to our website and your activities on the websites of our advertising partners is collected using so-called tracking cookies and similar storage technologies. This information includes, for example, the number of subpages, advertisements, and products you view, the search function you use, information about your device (device type, operating system, version), or your location, for example, in order to advertise products or services that are only available regionally. Criteo uses a technical ID to do this, which records the products you view and your search behavior. According to Criteo, however, this does not identify you personally; it only collects anonymous information about your potential interests.
After evaluating the information collected, Criteo places individual advertisements on our website or on the websites of our advertising partners (so-called publishers).
The advertising partners can use cookies that are stored on your device via your Internet browser to recognize whether an advertisement from the
Criteo advertising network should be displayed.
Criteo processes your full IP address exclusively for the following purposes:
– Detection of fraudulent activities, e.g. to detect visits that are not attributable to human behaviour,
– Attribution of sales;
– Marketing reports with aggregated data.
Criteo offers
further data protection information as well as information about analysis and advertising displays.
If you do not agree to this processing, you have the option of preventing cookies from being stored by adjusting your browser settings. Further information can be found above under “Cookies.”
You can also prevent the analysis of your visit by using a so-called opt-out cookie using the link above. This will store a cookie on your device via your internet browser, preventing further analysis. Please note, however, that you will need to set this cookie again if you delete the cookies stored on your device.
We use Jetpack with the “WordPress Stats” extension on our website. This is a web analytics service provided by Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA, hereinafter referred to as “Automattic.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active
Automattic guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
The Jetpack – WordPress Stats service is used to analyze the usage behavior of our website. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
To analyze user behavior, Jetpack – WordPress Stats stores cookies via your internet browser on your device.
During processing, your IP address, the website(s) of our website you visit, the website from which you came to our website (referrer URL), the length of time you spend on our website, and the frequency with which you visit one of our websites are recorded. The data collected is stored on an Automattic server in the USA. However, your IP address is anonymized immediately after processing and before it is saved.
If you do not agree to this processing, you have the option of preventing cookies from being stored by adjusting your browser settings. Further information can be found above under “Cookies.”
On our website we use the so-called tracking pixel of VG WORT from the provider INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, in the form of the so-called SZM (Scalable Central Measurement Method).
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website, as well as in respecting copyright interests regarding the content of our website.
The tracking pixel is a graphic placed on our website that determines statistical key figures. This makes it possible to calculate the likelihood of texts being copied based on the number of visits and the specific content of our website. This data is collected anonymously. In order to record the number of visits and your recurring visits, either a so-called session cookie is stored on your device by your internet browser or a signature created from various information from your internet browser (e.g., user agent, screen resolution, etc.) is used. However, your IP address is only processed in an anonymized form. You cannot be identified as an individual user at any time.
If you do not agree to this processing, you have the option of preventing the storage of cookies by selecting the appropriate settings in your Internet browser. Further information can be found above under “Cookies.” Furthermore, you have the option of terminating the SZM measurement by means of a so-called opt-out. By clicking on the link
A cookie will be stored on your device via your internet browser, preventing further analysis. Please note, however, that you will need to click the above link again if you delete the cookies stored on your device.
We use Google Maps on our website to display our location and provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when you visit our website.
If you access the Google Maps component integrated into our website, Google will store a cookie on your device via your internet browser. In order to display our location and create directions, your user settings and data will be processed. We cannot rule out the possibility that Google may use servers in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.
Through the connection to Google established in this way, Google can determine from which website your request was sent and to which IP address the directions should be sent.
If you do not agree to this processing, you have the option of preventing the installation of cookies by selecting the appropriate settings in your browser. Details can be found above under the “Cookies” section.
In addition, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Google Maps Terms of Use https://www.google.com/intl/de_de/help/terms_maps.html.
In addition, Google offers
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
further information.
We use Google reCAPTCHA on our website to verify and prevent interactions on our website through automated access, e.g., by so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
This service allows Google to determine which website a request is being sent from and the IP address from which you are using the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information necessary to provide and guarantee this service.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the security of our website and in preventing unwanted, automated access in the form of spam or similar.
Google offers
https://policies.google.com/privacy
further information on the general handling of your user data.
We use Google Fonts to display external fonts on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when you visit our website.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
Through the connection to Google established when you visit our website, Google can determine from which website your request was sent and to which IP address the font display should be transmitted.
Google offers
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
further information, in particular on the options for preventing the use of data.
We use Google Custom Search (Google Custom Search Engine “CSE”) for full-text searches on our website. “CSE” is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Google is certified under the “EU-US Privacy Shield” and thus guarantees compliance with EU data protection regulations when processing data in the USA.
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
“CSE” enables a full-text search for content on our website. This search function is accessed via a “Google Custom Search” search box.
The function is integrated unchanged into our website as a Google software module.
When the search is activated by entering a search term, Google loads the requested information using a plug-in. At the same time, the terms entered by the user and the user’s IP address are transmitted to Google to execute the search and display the search results.
The legal basis for this is Art. 6 (1) (f) GDPR . Our legitimate interest lies in the user-friendliness of the website.
If the user is logged into his or her existing Google account at the time of the search, Google can assign the collected information to the associated user profile.
Google offers further information, in particular on how to prevent data usage, at the following links:
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
We use YouTube on our website. This is a video portal provided by YouTube LLC, 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube.”
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google, and thus also its subsidiary YouTube, guarantees that EU data protection regulations will also be complied with when processing data in the USA.
We use YouTube in conjunction with the “Enhanced Privacy Mode” feature to display videos to you. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “Enhanced Privacy Mode” feature ensures that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
Without this “Extended Data Protection”, a connection to the YouTube server in the USA will be established as soon as you access one of our websites on which a YouTube video is embedded.
This connection is necessary to display the respective video on our website via your internet browser. In the process, YouTube will collect and process at least your IP address, the date and time, and the website you visited. A connection to Google’s DoubleClick advertising network will also be established.
If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or configure the appropriate settings in your YouTube user account.
For functionality and to analyze user behavior, YouTube permanently stores cookies on your device via your internet browser. If you do not agree to this processing, you have the option of preventing cookies from being stored by adjusting your internet browser settings. Further information on this can be found above under “Cookies.”
Further information about the collection and use of data as well as your rights and protection options in this regard can be found on Google’s
https://policies.google.com/privacy
available data protection information.
To secure our website and optimize loading times, we use CloudFlare as a CDN (Content Delivery Network). This is a service provided by Cloudflare Inc., 101 Townsend Street, San Francisco, California 94107, USA, hereinafter referred to as “CloudFlare.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active
CloudFlare guarantees that EU data protection regulations are also adhered to when processing data in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the secure operation and optimization of our website.
When you access our website, your requests are routed through CloudFlare’s server. Statistical access data about your visit to our website is collected, and CloudFlare stores a cookie on your device via your internet browser. This access data includes
– your IP address,
– the website(s) you visit on our website,
– Type and version of the Internet browser you use,
– the operating system you use,
– the website from which you accessed our website (referrer URL),
– Your length of stay on our website and
– the frequency of visits to our websites.
The data is used by CloudFlare for the purpose of statistical evaluation of access as well as for the security and optimization of the service.
If you do not agree to this processing, you have the option of preventing the installation of cookies by selecting the appropriate settings in your browser. Details can be found above under the “Cookies” section.
CloudFlare offers
https://www.cloudflare.com/privacypolicy
further information on the collection and use of data as well as your rights and options for protecting your privacy.
We use “Cookiebot” as our “cookie banner.” “Cookiebot” is a product of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter referred to as “Cybot.”
Through the “Cookiebot” function, we inform the user about the use of cookies on the website and enable the user to make a decision about their use.
If the user consents to the use of cookies, the following data will be automatically logged by Cybot:
• The user’s anonymized IP number;
• Date and time of consent;
• User agent of the end user’s browser;
• The provider’s URL;
• An anonymous, random, and encrypted key.
• The user’s permitted cookies (cookie status), which serves as proof of consent.
The encrypted key and cookie status are stored in a cookie on the user’s device to ensure the appropriate cookie status upon future page visits. This cookie is automatically deleted after 12 months.
The legal basis for this is Art. 6 (1) (f) GDPR . Our legitimate interest lies in the user-friendliness of the website and in fulfilling the legal requirements of the GDPR.
The user can prevent or terminate the installation and storage of cookies, and thus his or her consent to cookies, at any time by adjusting his or her browser settings.
Cybot offers further information on data protection at the following links:
https://www.cookiebot.com/de/privacy-policy
We use Google AdWords, a service known as conversion tracking, on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
We use conversion tracking to target our advertising. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
If you click on an ad placed by Google, the conversion tracking we use will store a cookie on your device. These so-called conversion cookies expire after 30 days and are not used to identify you personally.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you were subsequently redirected to our website.
Using the information collected in this way, Google compiles statistics about visits to our website. This also provides us with information about the number of users who clicked on our ad(s) and the pages of our website subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way.
You can also prevent or restrict the installation of cookies by adjusting the settings in your browser. You can also delete cookies that have already been saved at any time. However, the steps and actions required to do this depend on the specific browser you are using. If you have any questions, please refer to your browser’s help function or documentation, or contact its manufacturer or support.
Furthermore, Google also offers
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
further information on this topic and in particular on the options for preventing the use of data.
We use Google AdSense to integrate advertisements on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
Google AdSense stores cookies and web beacons on your device via your internet browser. This allows Google to analyze your use of our website. The information collected in this way, along with your IP address and the advertising formats displayed to you, is transmitted to Google in the USA and stored there. Google may also share this information with contractual partners. However, Google states that your IP address will not be merged with other data about you.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
If you do not agree to this processing, you have the option of preventing the installation of cookies by selecting the appropriate settings in your browser. Details can be found above under the “Cookies” section.
Google also offers
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
further information, in particular on the options for preventing the use of data.
We use the remarketing or “Similar Audiences” function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
We use this feature to display interest-based, personalized advertising on third-party websites that also participate in the Google advertising network.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
To enable this advertising service, Google stores a cookie containing a sequence of numbers on your device via your internet browser during your visit to our website. This cookie records both your visit and your use of our website in an anonymized form. However, no personal data is shared. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that are related to our website or the services we offer there.
To permanently deactivate this function, Google offers a
https://www.google.com/settings/ads/plugin
a browser plugin.
The use of cookies by certain providers can also be prevented, for example, via
http://www.youronlinechoices.com/uk/your-ad-choices
or
http://www.networkadvertising.org/choices/
can be deactivated via opt-out.
Through so-called cross-device marketing, Google may track your usage behavior across multiple devices, so you may see interest-based, personalized advertising even if you change devices. However, this requires that you have agreed to link your browsing history to your existing Google Account.
Google offers further information about Google Remarketing at
http://www.google.com/privacy/ads/
to.
We use Bing Ads for remarketing and conversion tracking on our website. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, hereinafter referred to as “Microsoft,” which uses Universal Event Tracking (UEN).
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active
Microsoft guarantees that EU data protection regulations will also be adhered to when processing data in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
If you click on an ad placed by us on the internet search engine “Bing,” Microsoft will store a tracking cookie on your device via your internet browser. This tracking cookie expires after 180 days and is not used to personally identify you. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we can recognize that you clicked on an ad placed by us on Bing and were redirected from there to our website.
Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This provides us with information about the number of visits to the ads we place on Bing, as well as the subsequent pages of our website. However, this does not provide us with any information that could be used to identify you personally.
In addition, Microsoft may track your user behavior across multiple devices using cross-device tracking. This enables Microsoft to display personalized advertising across all devices.
If you do not agree to this processing, you have the option of preventing the installation of cookies by selecting the appropriate settings in your browser. Details can be found above under the “Cookies” section.
If you have a Microsoft account, you can also change your settings for personalized advertising at http://choice.microsoft.com/de-de/opt-out .
Microsoft also offers further information about Bing Ads, the collection and use of data, and your rights and options for protecting your privacy at https://help.bingads.microsoft.com/#apex/3/de/53056/2 and at https://privacy.microsoft.com/de-de/privacystatement .
We also advertise third-party offers and services on our website. If you enter into a contract with the third-party provider as a result of our advertising for these third-party offers, we receive a commission.
To accurately record successful referrals, we use the so-called affilinet tracking cookie. However, this cookie does not store any of your personal data. It only records our identification number as the referral provider and the serial number of the advertising material you clicked on (e.g., a banner or text link). We need this information for the purpose of processing payments and paying out our commissions.
If you do not agree to this processing, you have the option of preventing cookies from being stored by adjusting your browser settings. Further information can be found above under “Cookies.”
We offer you the opportunity to subscribe to our free newsletter via our website.
To send our newsletter, we use MailChimp, a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as “The Rocket Science Group”.
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active
The Rocket Science Group guarantees that EU data protection regulations will be complied with when processing data in the USA. Furthermore, The Rocket Science Group offers
http://mailchimp.com/legal/privacy/
further data protection information.
If you sign up for our newsletter, the data requested during the registration process, such as your email address and, optionally, your name and address, will be processed by The Rocket Science Group. Your IP address and the date and time of your registration will also be saved. As part of the further registration process, your consent to receive the newsletter will be obtained, the content will be described in detail, and reference will be made to this privacy policy.
The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also known as a web beacon. With the help of this tracking pixel, we can evaluate whether and when you read our newsletter and whether you followed any links contained in the newsletter. Along with other technical data, such as your IT system data and your IP address, the data processed in this process is stored so that we can optimize our newsletter offering and respond to readers’ wishes. The data is therefore used to increase the quality and attractiveness of our newsletter offering.
The legal basis for sending the newsletter and the analysis is Art. 6 (1) (a) GDPR.
You can revoke your consent to receive the newsletter at any time with future effect, in accordance with Art. 7 (3) GDPR. To do so, simply notify us of your revocation or click the unsubscribe link included in each newsletter.
You can also receive our free newsletter via the instant messaging service WhatsApp. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as “WhatsApp.” User data is partially processed on WhatsApp servers in the USA. Through certification under the EU-US Privacy Shield Framework (“EU-US Privacy Shield”),
https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active
However, WhatsApp guarantees that EU data protection regulations will be complied with when processing data in the USA. WhatsApp also offers
https://www.whatsapp.com/legal/#privacy-policy
further data protection information to
To receive our newsletter via WhatsApp, you need a WhatsApp user account. Details about what data WhatsApp collects during registration can be found in WhatsApp’s privacy policy, as described above.
If you then sign up for our newsletter via WhatsApp, the mobile phone number you entered during the registration process will be processed by WhatsApp. Your IP address and the date and time of your registration will also be saved. As part of the further registration process, your consent to receive the newsletter will be obtained, the content will be described in detail, and reference will be made to this privacy policy.
The legal basis for sending the newsletter and the analysis is Art. 6 (1) (a) GDPR.
You can revoke your consent to receive the newsletter at any time with future effect, in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation. You can also block newsletter receipt by changing the settings in the WhatsApp software on your device.
We use the LiveChat service on our website for analysis purposes and our live chat system. This service is provided by LiveChat Inc., 1 International Pl, STE 1400 Boston, MA 02110-2619, USA, and is operated in the European Union by LiveChat Software SA, ul. Zwycięska 47, 53-033 Wrocław, Poland, hereinafter referred to as “LiveChat.”
Through certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000L16xAAC&status=Active
LiveChat guarantees that EU data protection regulations are also adhered to when processing data in the USA.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the effective and direct support of our customers and interested parties, as well as the statistical analysis of visitor behavior for the purpose of optimizing and operating our website economically.
For statistical analysis of visitor behavior and to operate the live chat system, LiveChat stores a cookie on your device via your internet browser. This cookie processes the anonymized data and creates a pseudonymized user profile. However, the data collected in this way is not used to personally identify you.
If you do not agree to this processing, you have the option of preventing the installation of cookies by selecting the appropriate settings in your browser. Details can be found above under the “Cookies” section.
LiveChat offers
https://www.livechatinc.com/legal/privacy-policy/#main
further information on the collection and use of data as well as your rights and options for protecting your privacy.